The Random Story
The Random Project is a day-dream coming true every day. With us, you buy eternal limited editions that are sustainable, ethical, made slow, and with love. We twist classic forgotten art-forms and distill them into modern and innovative lifestyle products.
All our products come from an amazing group of artisans from across India. Every piece is handcrafted just for you. We work one on one with our artists to bring to you the most quirky and contemporary designs. The Random Project is an outlet of art for our beautiful tribe of super-humans. For them their art is more than a hobby, it’s a passionate drive, blood, and sweat.
We Believe In
Slow & Artisnal
We cannot say it enough - Slow is the future. Slow is our way forward to becoming mindful towards ourselves as well as our mother planet. Everything we offer is handmade using high-quality materials following ethical processes. We strictly practice on-order production. We make limited and we never hoard which ensures zero wastage of time, effort, and resources. Right from inception to production, we avoid the usage of plastic as much as possible and when we do, we make sure the plastic is recycled. We love you and our planet and we sure know how to show it.
Premium & Honest
We believe in quality over quantity. What you buy from us comes with a lifetime of adventures. Adore it, wear it, take good care of it and pass it down for generations to come, as heirlooms. We ensure that only the best quality materials are used in crafting our beauties and always keep a check on where our raw materials come from. Each ‘random’ goes through stringent quality tests before they land on your doorstep. Premium quality is our promise and we cross our hearts over it.
Bespoke & Limited Edition
We believe in quality over quantity. What you buy from us comes with a lifetime of adventures. Adore it, wear it, take good care of it and pass it down for generations to come, as heirlooms. We ensure that only the best quality materials are used in crafting our beauties and always keep a check on where our raw materials come from. Each ‘random’ goes through stringent quality tests before they land on your doorstep. Premium quality is our promise and we cross our hearts over it.
Tribe & Loyalty
You and our artisans are the backbones of The Random Project. You are our tribe. We honour our artisans by paying them fairly for all the love and hard work they put into the making. We provide full disclosure on all our products, and you are always aware of what you spend on. We also offer maintenance/rework on some of our exclusive products. You see, it's all about serving smiles.
Woman Behind the Brand
Amita Rajpal
She/Her | Founder & Director
Amita started The Random Project as a revolution, a vision, a new leaf, and a clean one. Low impact, mindful, life changing, long lasting memories, that's what this brand is to her.
Amita is an artist, she writes, dreams and creates. A BBA graduate, a certified graphic designer and photographer, she aspires to make heart wrenching cinema while selling change through The Random Project.
In her words, "The idea of consuming and owning is surreal, it's a living illusion and if we must, it should be at least be sustainable and personal. That's my random. I hope you find yours here."